New Opportunity
February 20th, 2012

It had been a year and 5 months since I had been laid-off from SLCC when I was offered a full-time position with Brown Shoe Company. There were several bends in the road between that day in August of ’08 and the next time I would be a full-time employee. I had been blessed with contracts with several different companies (including: The Federal Reserve Bank of St. Louis, Brown Shoe Company and Wachovia) and a part-time job as a beer man at Busch Stadium to maintain a source of financial income.

Today is my last day at Brown Shoe Company.

The chapter of email marketing (for Famous Footwear, Naturalizer, Naturalizer Canada & Via Spiga) that has lasted for 2 1/2 years of my career, is coming to a close. I started as a contractor through Aquent (a placement agency for creatives) for a few months during the 2008 Holiday season. I was invited back as a contractor in the fall of 2009. It was 4 months later that I would finally end the chapter of unemployment/contractor work by accepting the full-time job as an Email Marketing Specialist. I had a great learning experience at Brown Shoe and enjoyed working with some very talented and passionate people.

So, what’s next?

Well, I recently accepted a position with Deck Internet Solutions (DeckIS) as a front-end web developer. DeckIS is a web application development and online marketing firm located in Brentwood, MO.

I am very excited for this new opportunity!


Less = More
October 5th, 2011

While working in the world of email marketing, I’m constantly facing the uphill battle of “More emails = More Revenue”.

VP’s continue to push the bill of sending more emails so we get more revenue. Now, this may be true if your emails are segmented properly. But, unfortunately, our data isn’t in place to properly segment to send several emails to those different segments every few days. So how is one to draw a line in the digital e-sand?

After recently completing a test during our Back-to-School season, I have clear results that sending fewer emails = more revenue. I took 2 testing groups, sent them the exact same emails. One group received an email with 1 day after their previous email, while the second group had 2 days between their emails. The group that had an extra day between email sends performed better overall. (open rate, click-thru-rate, conversion, revenue).

Clear evidence to decrease the email cadence.
Clear as mud when you’re told to not worry about your email cadence and send more emails.

Email marketers, do you fight the good fight & protect your database from a high cadence that would result in high opt-out rates or becoming full of an inactive customers?
If so, how?



 

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